By SISI Daily Team | 29 May 2025
From YouTube tutorials to billion-dollar boardrooms Hailey Bieber just made history.
The model and entrepreneur has officially sold her skincare and makeup brand, Rhode, to e.l.f. Beauty in a massive $1 billion deal that has taken both the beauty and business worlds by storm.
What started in 2022 as a minimalist skincare line quickly gained cult status thanks to Hailey’s signature glazed-donut glow and her sharp sense of branding. Within just a few years, Rhode went from Instagram buzz to Sephora shelves and now, to one of the biggest acquisitions in beauty this year.
According to industry insiders, the deal is not just about buying a brand it’s about buying culture, credibility, and a fanbase that trusts the face behind the product.
“Rhode is more than a skincare line. It’s a beauty identity that resonates with Gen Z,” said one market analyst.
While some say Hailey “cashed out,” others see it as a smart play a founder who knew when to scale, when to sell, and how to build equity beyond just likes and followers.
With Rhode now under the e.l.f. empire, fans can expect wider global expansion, more accessible price points, and (maybe) more product drops than just lip treatments and peptide glazes.
But for Hailey? She’s proven that she’s not just a face she’s a founder who understands the game.
#SISIDaily: Pretty. Strategic. Billionaire energy.
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